Beaucoup Flavor: The Contemporary Spice Brand Inspired by Streetwear + Creole Soul

Like packaging is to a product, spices are to a recipe. They can easily make or break it. Designed by Plot 45, the Dallas, Texas-based Beaucoup Flavor is a contemporary spice brand with packaging inspired by streetwear culture and Creole roots. The typography and visual elements work together to spice up the packaging; it instantly becomes something more than an accessory to a recipe; the spices have their own personality because of the packaging.

Believing that the best flavor comes from the story behind it, Beaucoup Flavor is a newly launched spice blend company highlighting creole roots, flavors from progressive kitchens, and the cultures we live and experience every day. Beaucoup Flavor emerges disrupting the blank canvas of traditional cooking by instilling a connection of community through culinary staples and bringing a new level of access to good-for-you flavor. Each spice is inspired by Founder Jeremy Nagin’s Creole heritage and decades of experience behind the scenes as a head development chef. 

More than just a spice brand, Beaucoup Flavor aims to inspire healthy eating through low sodium, MSG Free, NON-GMO, all natural, vegan, and diabetic-friendly, flavor-first spice blends that address health disparities, specifically those targeting the black and African American communities. It’s hero ingredient, Sel Gris, is a French sea salt known for its many health benefits including better sleep, immune system support, and regulated blood sugar levels and blood pressure. The contemporary brand blends celebrate the soul of creole flavors interweaved with inspirations from varying heritages, creating spices that hit harder beyond taste. Beaucoup Flavor comes in three different spice options:

• St. Beaucoup - Progressive Creole featuring traditional flavors of the Holy Trinity (onions, celery, and bell peppers)
• 3:30 Sunday - A Creole Texan spice blend with sweet and smoky notes from brown sugar, activated charcoal, and smoked sea salt.
• Tu Sabes - A Mexican Creole spice taking what was passed down to make something new to pass on. This spice blends bold flavors from Chipotle and Cilantro for a flavor combination all its own. 

“How do you take an already rich culture and mesh it with another rich culture?”

Enter Barcelona-based Plot 45, creators of the Beaucoup brand identity, packaging and art direction. Led by Beaucoup’s focussed strapline ‘Flavor/Culture’, the identity brings credibility to flavor through authentic storytelling.

With a compact typographical and visual style, the brand evokes an exclusivity akin to the worlds of fashion, music and sport. A nod to Beaucoup’s role as "the plug", the branding empowers consumers with an "if you know, you know" attitude.

So what’s to know?