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Using Bold, Playful, And Perfectly Imperfect Apple Characters With Unusually Good

by Chloe Gordon on 02/15/2022 | 2 Minute Read

Editorial photograph

This package design is inspired by a company that does so much good in the world, we found it rather unusual.

We started by giving the brand a name: Unusually Good Food Company. Next, we crafted a look and feel intended to disrupt the ‘usual’ products we see in the juice aisle. Unusually Good upcycles imperfect apples, so we brought that right into the design. Instead of using real imagery of perfectly shaped apples, we created bold, playful, perfectly imperfect apple characters to help tell our story.

Editorial photograph

Our apple characters are strikingly awkward, misshapen, and awesome in every way. And it didn’t stop with the apples; our wordmark is unusual too.

The combination of these colours demands the consumer’s attention and elicits a sense of taste and connection.

We created a custom typeface with oddly shaped letters that embodies an organic flow and whimsical personality. Unusually Good was founded by students, so we made sure that youthful, hopeful energy was brought into every aspect of the packaging. We used a vibrant, punchy red for the characters to contrast well against the pink background.

Editorial photograph
Editorial photograph
Editorial photograph

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