U beers are a tribute to the name of the brewery and its heritage. These are thirst- quenching, easy-drinking beers, which inspired the simple design featuring the new logo to celebrate the 30th anniversary of the brewery. Quebec legends have always been linked to Unibroue beers. Each beer has its own story. Black magic and strange phenomena have greatly influenced the folklore of French Canada, and the devil is often at the heart of several stories. It was in 1992 that the famous beer Maudite was launched, inspired by a famous legend (the Chasse-Galerie) and the devil has been on its label ever since. This beer contributes to reinforce the culture of legends around the brand. Unibroue Brewery has always done things differently, in its own way. This evocation of the devil that characterizes the spirit and culture of the brewery is conveyed through its brand identity.
Legends and the devil are at the heart of Unibroue’s history.
