Corona and Modelo Wrap It Up With the CanCollar
by Chloe Gordon on 02/14/2022 | 2 Minute Read
You don't have to know much about sustainable packaging to know that those pesky plastic rings on your six-pack of drinks are detrimental to the environment. And while snipping the rings can help prevent potential strangling or starvation for wildlife, there's no denying that they still end up in the landfill, or worse, the ocean.
To reduce the waste and litter from these plastic rings, Grupo Modelo has partnered with WestRock and Grupo Gondi to advance the beer company's sustainability goals by stopping its use of plastic rings in Mexico.
CanCollar Eco implements a thoughtfully developed paperboard with cutouts that latch under the can's tops; additionally, falling in line with earlier CanCollar designs, no adhesive glue is used.
The cardboard design is rolling out in two succinct phases. The first phase included the 6-pack 355ml Corona Extra, Montejo, and Modelo Especial. The second phase includes a range of 6-packs encompassing 355 million cans of Corona Extra, Montejo, Modelo Especial, Barrilito, Negra Modelo, and Victoria, in addition to the 4-pack 473 ml cans of Victoria, Modelo Especial, and Corona
Created by WestRock and produced in Mexico by Grupo Gondi, the replacement for the plastic rings is CanCollar Eco, made from recyclable paperboard. The innovation will remove around 12 million plastic rings per year from the market and, hopefully, inspire other globally recognized brands to jump on board.