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TONE BAR Branding & Packaging Design Sets The Bar For Bar Packaging

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There are endless protein and snack bars on the market. And when I say endless, I really mean infinite. When a bar can stand out with its packaging system, you know you have a robust design. Tone Bar’s packaging stands out and intrigues through its stunning color combinations, intricate illustrations, and natural-inspired typography. Designed by Yurie Takashima, I almost feel as though these bars double as an accessory. 

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TONE BAR is a gluten-free collagen bar that satisfies the stomachs, minds and beauty needs of busy women in Japan. TONE BAR allows women to pause their busy day and enjoy a peaceful moment in their fast-paced lives. Founded by two women in 2020, TONE strives for a world where women support and uplift one another. TONE donates a portion of their revenue to women’s charities in Japan.​​​​​​​

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