Good Stuff Cereal Is Bringing Adults Back to Eating A Morning Staple

Since the pandemic hit in 2020, US cereal sales jumped almost 9% as shoppers bought convenient foods and snacks they could eat during home office hours. Just as the Brits ate up an extra 53.5m packs of cereal in the UK alone. One thing is for sure: Both legacy and startup brands joined the growing cereal trend and put a modern spin on it. No matter if ancient grains, reduced sugar, high-protein counts or nutrients for digestion, energy, immunity and stress management – The new generation of cereals doesn’t only taste good, but comes with plenty of new features cereals from back in the day wish they had. WIN’s conceptual design for „Good Stuff“ embodies just that: Cereals that combine functional ingredients and elevated flavors – bringing adults back to the breakfast table enjoying a healthy, delicious version of their vintage childhood memories. All while supporting sustainable agriculture of course!