The vision of the brand MANTRA is mainly to develop quality plant-based seafood products. In the seafood industry some anomalous and unacceptable activities were observed for example overfishing, chemical contaminants in food, the seafood demand outweighs the supply. Presently some seafood is vanishing from the menus. There was recently prediction that if overconsumption of seafood continues, by 2048 seafood may disappear.
Now the plant-based food product has many competitive brands in the market. According to the research, we found that in Thailand most consumers fail to memorise the brand names due to similarities not only in the looks, the brand colors (mostly in greenish and brownish) but also without any visual identity.
