With loads of personality, and a juicy, fun aesthetic, Buena Fé is a RTD tequila cocktail in a can. Designed by Saint Urbain, the packaging design is full of charm, beautifully visualizing the essence of the tequila’s home of Jalisco, Mexico. Through mellow typography, eccentric illustrations, and a refreshing color palette, the packaging system is a beautiful conglomerate of all the ideal elements. All I need now is a beach and a koozie.
Buena Fé is the world’s first 100% organic tequila cocktail in a can. Made in Jalisco Mexico, the home of tequila. We worked with Buena Fé to create their name (in good faith), develop their brand identity from scratch and design their packaging and materials. As the product is organic, so was our research. From the logo to the illustration style, we strived to develop a fresh, earthy and juicy visual identity.
