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Top 29 Packaging Designs Featuring Pantone's Color Of The Year

by Chloe Gordon on 12/06/2022 | 5 Minute Read

Viva Magenta has been everywhere since the release of Pantone's 2023 Color of the Year was announced last week. This year's color choice appropriates joy in line with the previous year's Very Peri hue. Sure, the dark pink shade is upbeat, but the reasoning behind the choice is, well, depressing. As our lives shift from being lived in the real world to being a joint venture online, Pantone picked Viva Magenta because it's a hue that can exist virtually and in the real world. 

Still, the choice feels lackluster. Imagine a world where the color of the year was neon orange or a rich mahogany brown. Or what if it was translucent or holographic, something entirely off the beaten path. If we want to live in a world where creativity is limitless, and we want to showcase the imagination yet to come within the metaverse, let's choose a color or "color" that's wildly unexpected. 

Alas, our opinion wasn't sought, so Viva Magenta it is. And while it seems quite understated within the realm of possibility, endless packaging designs use the hue creatively and with plenty of vigor. Below you'll find a few of our favorite, Magenta-inspired packaging designs we've discovered throughout the past few years. 


Superfrau Is a Liquid Whey Drink With Superheroine Branding By Fenomenal

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Loop Mission's Cookies Might Be Ugly, But Their Packaging Is Anything But

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Gander Designs Pasta Packaging For Lupii's Latest Product Line

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There's Nothing Fishy About PORTHOS' Packaging

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Holi Scoops' Better For You Ice Cream Doesn't Sacrifice Taste

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Häagen-Dazs Cools Off the Summer Heat With City Sweets Ice Cream Bars

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Central Garden & Pet Releases Pet Wellness Brand GoodGood

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Hella's Hella Good Packaging Is Indeed Drool-Worthy

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Cliffside Brewing's Packaging Features Undeniably Fun Statement Typography

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Neon Packaging For The Myth Candles Makes A Bold Statement

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Soleil Mimosa Gets The Party Started With Vivid Color Blocked Packaging

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A Watercolor-Inspired Gradient For Superbloom Inspires Only The Brightest Of Skin

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Vina's Bold Brand Refresh Goes Big On the Fruit

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Luna Magic Pays Homage To the Afro-Latina Culture By Celebrating Its Color, Energy, And Lively Sophistication

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Craft Counter Announces Plant-Based Hard-Boiled, 'WunderEggs'

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New Snack Line Chuza Inspired By Monterrey, Mexico

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Fighting Off An Afternoon Slump With Interact's Packaging Design For Rallies

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Introducing erenzia Beauty: A Female-Founded Company Celebrating The Beauty Of Being Latina

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OMSOM Knows MSG, Releases Limited-Edition Gift Set In Its Honor

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Vault49 Unveils Flavor-Forward Illustrative Packaging Redesign For Big Easy’s Kombucha Line

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TBD Health Allows STI Testing To Feel Empowering Instead Of Intimidating

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Caphe's Cold Brew Coffee Continues The Brands Playfully Caffeinated Aesthetic

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Everybird Leads The Way On All Things Ethical And Environmentally Friendly

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Gander's Packaging Design For Lupii Gives You A Burst Of Energy Before You Even Take A Bite

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When’s Happy Hour? Betches Are Totally Taking Over the RTD Space With Faux Pas

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This Cereal Box Has Found A Loophole To Tackle Period Poverty

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Tentenela Coffee's Packaging Is Vividly Delicious

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DAANGOPOP's Pink And Red Color Combination Packs A Punch

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Darling Mimosa Makes Brunch Vibes Available Anytime

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