Top 29 Packaging Designs Featuring Pantone's Color Of The Year
by Chloe Gordon on 12/06/2022 | 5 Minute Read
Viva Magenta has been everywhere since the release of Pantone's 2023 Color of the Year was announced last week. This year's color choice appropriates joy in line with the previous year's Very Peri hue. Sure, the dark pink shade is upbeat, but the reasoning behind the choice is, well, depressing. As our lives shift from being lived in the real world to being a joint venture online, Pantone picked Viva Magenta because it's a hue that can exist virtually and in the real world.
Still, the choice feels lackluster. Imagine a world where the color of the year was neon orange or a rich mahogany brown. Or what if it was translucent or holographic, something entirely off the beaten path. If we want to live in a world where creativity is limitless, and we want to showcase the imagination yet to come within the metaverse, let's choose a color or "color" that's wildly unexpected.
Alas, our opinion wasn't sought, so Viva Magenta it is. And while it seems quite understated within the realm of possibility, endless packaging designs use the hue creatively and with plenty of vigor. Below you'll find a few of our favorite, Magenta-inspired packaging designs we've discovered throughout the past few years.
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