Broz Burger Takes Inspiration From The Street Style Space With Its Irreverent Packaging System

Burger joins all inherently have their personality and voice. And while some burger restaurants choose to move in a safe direction, Broz Burger's voice is highly irreverent. Designed by Fait Studio, the street-style-inspired packaging system is bold, brash, and unapologetic. Think chunky typefaces, a highly contrasting color palette, and powerful yet sleek illustrative graphics. It's clean but outspoken, a perfect blend for a fast-casual eatery.

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Broz Burger was born with the goal of giving people an involving experience through an irreverent brand personality and a great menu of smash burgers. Fait Studio’s built a brand identity with a cocky attitude and strategically aligned to its young target. The visual identity has one only rule: there are no rules. The payoff “Senza Senzo”, which means meaningless in italian, wants to show the careless attitude of the brand and its coolness. The food & drink packaging’s design communicate apparently without no actual meaning, using ironic copywriting and deformed type; but this is actually what makes them recognisable and it’s able to suggest Broz’s values and its bad*ssness.