Burger joins all inherently have their personality and voice. And while some burger restaurants choose to move in a safe direction, Broz Burger’s voice is highly irreverent. Designed by Fait Studio, the street-style-inspired packaging system is bold, brash, and unapologetic. Think chunky typefaces, a highly contrasting color palette, and powerful yet sleek illustrative graphics. It’s clean but outspoken, a perfect blend for a fast-casual eatery.
Broz Burger was born with the goal of giving people an involving experience through an irreverent brand personality and a great menu of smash burgers. Fait Studioâs built a brand identity with a cocky attitude and strategically aligned to its young target. The visual identity has one only rule: there are no rules. The payoff âSenza Senzoâ, which means meaningless in italian, wants to show the careless attitude of the brand and its coolness. The food & drink packagingâs design communicate apparently without no actual meaning, using ironic copywriting and deformed type; but this is actually what makes them recognisable and itâs able to suggest Brozâs values and its bad*ssness.