Orimii's Packaging Comforts Those Who Need It Most
by Chloe Gordon on 12/22/2022 | 2 Minute Read
Studio Glyph designed the packaging for Orimii, a pregnancy-focused skincare brand. The link is sleek and polished, and the warmth of the soft, turquoise color is perfect for a brand focused on nourishing those who need it most.
India’s first pregnancy-focussed skincare brand, that’s also feel-good, Orimii’s founder Sneha Agarwal had a very clear vision when she started to develop her product line. From the get go, our core consumer was ‘expecting mothers’, already grappling with dramatic changes in their body and state of mind, we asked the question: why then should self-care be yet another danger to be wary of?
When we spoke to potential consumers, we found that the world of expecting & new mothers was brimming with information and advice of all kinds - Google, recommended books, friends, grandmothers and elders who had their own do's & don'ts. We wanted this to be a worry-free brand that needed no further research, and put paranoia to rest. And that's how we designed it - visually soothing, clean and simple, with soft corners to convey the gentleness of the product formulations.