While the cleaning industry exists to make things feel less messy, the packaging seen in the marketspace feels extraordinarily cluttered. Homethings is switching things up with its packaging designed by Here Design. By using a primary palette of charcoal and beige, with a mix of heavy graphic elements and lighter lines, the brand has a clean, minimalistic packaging system that will surely inspire a clean home and a cleaner mindset.
The world of cleaning is cluttered. Homethings gives it a freshen up. Tim Keaveney and Matt Aubrey are challenging the global homecare industry to clean up its act with their revolutionary refillable products. They came to Here Design looking for a visual identity and packaging that packs a cleansing punch: loud and proud with an axe to grind. Our strategic directive, âShake things up â by doing more with lessâ, places them at the cutting edge of a squeaky clean category. To smash its codes, we sought inspiration from the unlikeliest places like 80s sub-culture and fashion-forward sport-tech.
