The old saying goes, “the bigger, the better,” but with the new Big Fruit Loop, we’re not so sure the adage rings true. Designed by the art-collective MSCHF, the gigantic fruit loop is yet another way the collective challenges the norm.
While we couldn’t tell you how many Fruit Loops typically come in your standard box of fruited cereal, you’re getting ONE that clocks in at under half a pound in this prank from MSCHF. While the engineering process behind the making of the mega-loop is still unknown, “The company had to reverse-engineer its loop to match the flavor of the Kellogg’s originals, said Daniel Greenberg, MSCHF’s co-founder, in a statement to Food & Wine.
