Featured image for Gotham Greens Releases New Line Of Plant-Based Dips

Gotham Greens Releases New Line Of Plant-Based Dips

by Chloe Gordon on 01/02/2023 | 2 Minute Read

Gotham Greens is a brand working to help consumers reimagine where fresh food is grown. The brand operates sustainable greenhouses across America through unconventional indoor farming techniques that allow for year-round growing seasons. 

Recently Gotham Greens released a new product line made up of 100% plant-based, dairy-free, gluten-free, and non-GMO dips: Green Goddess, Spinach Artichoke, Tzatziki, and Green Harissa. While the products might be "free" of many things, they lean into traditional dip flavors everyone knows and loves.  

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The packaging for the dips was designed in-house by the Gotham Greens team, and the design leans into a clean, minimalistic aesthetic with a spunky twist. The illustrations on the tubs are organic-inspired while maintaining a sense of symmetry, working to showcase the brand's balance of science and culinary arts. 

The leaf illustrations on the dips packaging warp the geometry and symmetry of Gotham Greens' core leaf illustrations to speak to the unmatched texture of the dips and the unexpected ingredients that set them apart.

Funky, organic shapes paired with minimalistic and straightforward typography add charm and approachability. Additionally, the all-green color palette across each offering illustrates the bright, healthy flavors within each dip. The green color palette used across all the products creates a cohesive identity that is striking when found on the shelves of a store. 

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Gotham Greens' in-house team highlights the brand and the individual products, especially in capturing the rich juxtaposition of organic details with a scientific twist. Plus, who doesn't love a minimalistic packaging design with a splash of color? If it was a hit for sparkling seltzers, it could absolutely work for plant-based, dairy-free, gluten-free, and non-GMO dips. 

The Venn diagram for hard seltzer and good-for-you dips might even be a perfect circle. 

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