Within the health and wellness category, there’s a spectrum of consumers. From hardcore, gym-loving people to a more organic, slow approach, each consumer has their own goals and timelines. Hux is a brand designed for any client. The brand worked with Derek & Eric to create a packaging system that takes inspiration from the fashion world and doesn’t shy away from vivid pops of color. The result is a confident, optimistic approach to a category that can often be anything but.
From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands.
