Inspired By The Fashion Industry, Hux's Wellness Products Are Packaged With Vivid Optimism

Within the health and wellness category, there's a spectrum of consumers. From hardcore, gym-loving people to a more organic, slow approach, each consumer has their own goals and timelines. Hux is a brand designed for any client. The brand worked with Derek & Eric to create a packaging system that takes inspiration from the fashion world and doesn't shy away from vivid pops of color. The result is a confident, optimistic approach to a category that can often be anything but.

From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands.

Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need a little helping hand with the hectic day-to-day.

How do you design a brand for those who want to take care of themselves, without all the fuss?

Positive change becomes permanent when good behaviours become habits. We created a simple design system with a sense of rhythm, expanding out from an infinity symbol at the heart of our wordmark.

We borrowed visual cues from the world of fashion - striking colours, clear space and repeating patterns are the hallmarks of a brand with style and confidence, able to fit seamlessly into your life and your home.