Adicto Caffé Might Be Bitter, But The Packaging Design Is Overly Sweet

There's no shortage of coffee brands on the market, but Adicto Coffee's packaging, designed by PERSPECTIVA, helps the brand instantly stand out. The textured label, expressive illustrations, and sweet peach hues create a beautiful aesthetic for this coffee brand. While the cold brew might be bitter, the packaging design is overly sweet.

AdictoCaffé, an exquisitely bitter cold brew, made in Napoli with 100% organic coffee beans, intense roasting and highly dark notes, is created for those who crave a ridiculously intense experience.

Our mission was to create an identity that represented coffee addiction in a crude way, making illustrations with irregular textures, as well as a logo that would fit the brand’s different products and packaging. As a result we designed a clean, intense and addictively attractive identity, like a good cup of coffee.