There’s no shortage of coffee brands on the market, but Adicto Coffee’s packaging, designed by PERSPECTIVA, helps the brand instantly stand out. The textured label, expressive illustrations, and sweet peach hues create a beautiful aesthetic for this coffee brand. While the cold brew might be bitter, the packaging design is overly sweet.
AdictoCaffé, an exquisitely bitter cold brew, made in Napoli with 100% organic coffee beans, intense roasting and highly dark notes, is created for those who crave a ridiculously intense experience.
Our mission was to create an identity that represented coffee addiction in a crude way, making illustrations with irregular textures, as well as a logo that would fit the brand’s different products and packaging. As a result we designed a clean, intense and addictively attractive identity, like a good cup of coffee.
