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Decoding Live with Michael Hester of Pavement

by Jessica Deseo on 11/23/2022 | 2 Minute Read

You're Invited To This Live Fireside Chat with Michael Hester as he discuss Glorious Cannabis and his studio Pavement.

AIR DATE: Tuesday December 1st, 2022at 10am PST with LIVE Q&A After

Duration: 60 minutes

Dieline's latest upcoming Decoded is all about the paper:In this installment, for a live fireside chat, we speak to Michael Hester, the founder of the San Francisco design agency Pavement. We’ll discuss his Neenah Paper award-winning project from Dieline Awards 2022, Glorious Cannabis, a brand that's as much of a tribute to Detroit as it is to tireless craftsmanship and diligence. Join us as we dive deep into the papers and printing techniques they used to create this truly beautiful—and glorious—cannabis brand.

RSVP TODAY

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Pavement is an internationally-recognized branding and design studio. We are passionate about crafting strategic packaging and brand identities for the wine, spirits, food, cannabis and wellness industries.We are intentionally boutique in size and steadfastly allergic to design industry bloat. Yet you get industry-leading talent executing every step of the creative process. We prefer to partner directly with our clients to reach a level of rapport only possible on a small scale.At our core we are artisans, but we look at each project through a strategic lens. We avoid a house style – instead we offer a range of solutions that will challenge any brief. We think big picture, yet obsess over every detail.Our goal remains constant: to create lasting creative solutions that turn heads and drive results for our clients. Learn More
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About Michael Hester?Michael Hester is the Founder & Creative Director of Pavement, an award-winning San Francisco Bay Area based design & branding studio. Pavement is passionate about crafting strategic packaging and brand identities for wine, spirits, food & luxury goods. Notable clients of Pavement include E & J Gallo Winery, Whole Foods Markets, Peet’s Coffee & Tea, Williams-Sonoma, Fetzer Vineyards, Dollar Shave Club and Bloom Farms. Pavement's work has been recognized by Communication Arts, Type Directors Club, Graphis and The Dieline. His background includes packaging, branding, art direction, creative advertising and editorial design. Learn More

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