Reflective of the brand’s name, Electric Sky’s packaging system, designed by Porto Rocha, is exhilaratingly bright. The purpose of the brilliant system was to move against wine’s typical connotations and create a packaging identity that feels more casual and eclectic. The result is a design that’s striking and bold, impossible to miss when sifting through overcrowded shelves.
Electric Sky is setting out to challenge conventions as Los Angelesâ new wine brand. Kicking back against more traditional wine practices that are often formal and exclusive, Electric Sky offers new ways to enjoy wine more casually, showing that there is no right or wrong way to drink wine. Available in cans, 4-packs and bottles, Electric Sky presents itself as a suitable option for any occasion and any lifestyle, encouraging the idea that liberation leads to lifeâs best experiences.
