Featured image for Swarovski Unveils Holiday Campaign Featuring A Playfully Optimistic Box

Swarovski Unveils Holiday Campaign Featuring A Playfully Optimistic Box

by Chloe Gordon on 11/17/2022 | 2 Minute Read

Swarovski has teamed up with branding agency General Idea this holiday season to create a stunning holiday campaign. Beyond Bella Hadid starring in the campaign, the gift boxes are octagonal, representing a sense of playfulness and preciosity to symbolize magic and creativity. In addition to the creatively shaped gift boxes, the pastel hues add a touch of whimsy, ideal for the cheerfulness of the holiday season.

Editorial photograph

Excited to share with you Swarovski’s latest holiday campaign in partnership with branding agency General Idea, starring Bella Hadid. This campaign denotes a continued partnership with General Idea and Swarovski Creative Director Giovanna Engelbert on her quest to further elevate the brand. 

With the new brand platform, Ignite your dreams, began a journey of bringing iconic status to Swarovski’s identity and packaging, and bringing forth the imaginative possibilities of crystal to the modern world: one spellbinding campaign at a time. Photographed by Mert Alas & Marcus Piggott, the Holiday Campaign is a 360 program extension of this brand platform, and invites the world to Open the Wonder. 


“The Octagonal Swarovski gift box is a representation of playfulness and preciosity, made to symbolize magic, creativity, and desire for the most wondrous gift of the season,” said Ian Schatzberg, CEO of GENERAL IDEA Agency. “Beyond the evolution of the established brand spirit, we see the campaign as an opportunity to fully realize their strategic focus and unlock a new iconic element for the brand, using the magic of the holidays to make the Swarovski box famous.” 


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