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AriZona Seeks Its First Chief Flavor Officer In 'Thirsty Thirty' Design Contest

by Rudy Sanchez on 11/17/2022 | 1 Minute Read

For the past 30 years, beverage brand and corner store staple AriZona has been quenching thirst with its signature iced tea, lemonade, and fruit-flavored combinations at an affordable 99 cents. In celebration of this milestone anniversary, AriZona is turning over the drink design to its legion of loyal fans in a promotion called “Thirsty Thirty.”

Most AriZona drinkers are not designers, so the brand incorporates technology to create dynamic can label designs based on the fan’s flavor combinations. Want to mix pumpkin spice with honey, orange, and apple, add spiciness, then make it sparkling? AriZona isn’t holding you back. Flavor choices change the 3D model’s label dynamically as one goes through each step in the build. Once finished, AriZona asks the drink builder to submit the design to a contest where the top three vote-getters will get invited to AriZona HQ in New York for four days and three nights, where they'll receive a VIP tour and lunch with founder Don Vultaggio.

Oh, and all label designs feature the iconic “Great Buy! 99¢” tag on the side. Inflation be damned!

Fans have until December 13th to submit their creations on the Thirsty Thirty webpage. The grand prize winner will receive $10,000, be granted the title of AriZona’s first-ever “Chief Flavor Officer,” and see their creation come to life and distributed in the summer of 2023.