BITE ME's Packaging Is As Cute As It Is Insulting

Zoe Schneider designed the highly innovative packaging for the conceptual gum brand Bite Me. The humorous approach to packaging features copy with quick quips, including "your breath is horrendous" and "you kiss your mother with that mouth?" The packaging inside is a playful take on a mouth, with the gum sticks representing teeth. And white, the overall aesthetic is highly aggressive; the poppy, cheerful colors create a beautiful sense of juxtaposition that makes this brand beautifully approachable.