Featured image for Adding A Splash Of Playfulness To The Plant-Based Milk Space With Lilk

Adding A Splash Of Playfulness To The Plant-Based Milk Space With Lilk

by Chloe Gordon on 11/15/2022 | 2 Minute Read

Plant-based milk isn't new. In fact, the packaging for the non-dairy milk market has recently started feeling stale and monotonous. Yet, designed Leena Kisonen is flipping the script through quirky illustrative packaging designs for Lilk. The bold, chunky typography, spirited color palettes, and unconventional illustrations take plant-based milk into a new, animated space.


Editorial photograph

Plant-based milk brand Lilk commissioned me to create a logo and packaging illustrations for their two first m*lk flavours. Lilk is based in East London in the UK and their m*lks are plant-based blends. The quirky illustrations help the Lilk brand stand out from the competition. The handmade illustrations make the packaging feel playful, friendly and positive. The colors of the two different flavours are inspired by the classic UK milk carton color palettes. This makes the packaging feel nicely familiar with a twist. The Lilk logo is a chubby cloud with hand drawn block type. The inspiration behind it comes from the English saying of "having a cloud of milk in your tea".

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph