Bellman's Dapper Packaging System Designed By EVERLAND

EVERLAND's packaging design for Bellman is crisp, clean, and powerful. The dark, black hue takes the can into a mysterious place that's robust and trustworthy, while the type of treatment adds sophistication and elegance. The perfect balance of opposing characteristics creates a packaging design full of juxtaposition, nonetheless entirely dapper.

“Double beer brings good mood”, famed Swedish poet Bellman wrote in one of his epistles. As a tribute, the strong pilsner beer Bellman is guaranteed to create a warm and friendly atmosphere at every serving. We worked with Carlsberg on a rejuvenated design that dials up the character, reflecting the craft and care that goes into one of Sweden’s most popular beers.