With forward-thinking and abstract art affixed front and center, Kally’s packaging design sets this non-alcoholic drink apart. The kaleidoscopic-inspired artwork was implemented to inspire consumers to want to learn more. With distorted yet recognizable objects at the design’s root, consumers will likely instantly be captivated. While non-alcoholic beverage brands can be afraid to take design risks, Kally’s label design proves that exploring the possibilities is important.
Image By Caitlin Beyer
In creating the Kally brand, we focused heavily on the glass bottle to communicate esthetic and quality. We wanted Kally to feel unique and elevated. We chose the “hock” style wine bottle for its elegance and distinctive shape. We decorated the bottle with an ombre design to make it feel different from a standard wine bottle and to create the feelings of mystery and intrigue. Taken together, these design elements signal to customers that Kally is a premium adult beverage,different from wine, but similar in terms of quality and experience.
The label.
Kally’s labels are art-forward, giving abstract representation of each recipes’ ingredients. The kaleidoscope effect creates captivating visual effects, making it easy to distinguish each recipe while unifying the brand with a common art theme.
Image By Caitlin Beyer
Image By Caitlin Beyer
Image By Ashley Batz
Image By Ashley Batz
Image By Ashley Batz
Image By Ashley Batz
