Introducing erenzia Beauty: A Female-Founded Company Celebrating The Beauty Of Being Latina
by Chloe Gordon on 11/01/2022 | 3 Minute Read
As a phonetic nod to Latina's shared "herencia '' or heritage, erenzia is a vegan and cruelty-free beauty line. The packaging is vibrant, joyful, and features graphic illustrations of women on the front of each product. The bright pinks and reds highlight the diversity and creativity that drive the brand, and downright reject the blanding aesthetic that has overwhelmed the beauty industry lately.
For far too long, Latinas have been ignored by traditional beauty brands or treated as an afterthought. erenzia, a phonetic nod to Latinas' shared "herencia '' or heritage, is here to say no more. erenzia beauty is rooted in celebrating Latina culture through their comprehensive suite of premium, vegan, cruelty free beauty products. Launching this Hispanic Heritage Month, the inaugural collection features a lineup of shampoo, conditioner, leave-in treatments, and fragrances, and is available for purchase on erenziabeauty.com and through the brand's "Amiga" enhanced affiliate partners.
Developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and embolden Latinas to own their beauty and step into their innate power-emotionally, financially, and socially via the brand's "Amigas" enhanced affiliate partner business model. As the first social selling Latina-founded and focused holistic beauty brand, erenzia beauty offers a unique opportunity for entrepreneurial driven Latinas, as consumers and potential sellers. The "Amigas" enhanced affiliate partner business model provides modest, low-risk start-up costs, a robust community support network, and an arsenal of business and personal development tools.
"We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming, and celebrating their unique authenticity, diversity, and creativity," said Brand & Product Co-Founder, Alina Gonzalez. "Being a Latina-led business means having both the privilege and responsibility of letting 'la cultura' guide the way erenzia beauty conducts business — from its sourcing practices to its product, to its affiliate partners."
erenzia beauty offers premium beauty products curated with the Latina in mind, all available at an attainable price. The high-powered formulas are enriched with culture, influenced by history, and infused with native ingredients lauded for their wellness properties, sensorial attributes and inspired by the legacy of Latina beauty rituals passed down through generations. erenzia's line of bespoke products are formulated to engage the senses and stir the soul via decadent milks that transform into luxuriant oils, nostalgic ingredients such as rice, maize, jojoba, and cacao to rouse feelings of warmth and fragrances infused with sweet, warm bright and spicy notes.
"We want to create a product and economic opportunity to support her personal and financial journey. erenzia beauty is redefining a space that celebrates a sense of individual beauty and reinforces the importance of recognizing one's heritage and respecting others," added Social Selling Co-Founder Vanessa Ramos.
With extensive backgrounds in beauty, social selling, and business, Gonzalez, Ramos and Pearl are inimitably poised to introduce a brand that is built to delight, unite, and empower the Latina community. Gonzalez previously spent 20+ years in the beauty industry leading product development and innovation for esteemed brands such as L'Oreal Paris, Maybelline, Kiehl's and Redken, and in 2015, was named "One of the 50 most Influential people in the Multicultural Beauty Market". Similarly, Ramos has led social selling enterprises for a multitude of global brands, bringing next-level sophistication to the social selling operation, set to drive new growth and distribution opportunities.
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