Frito-Lays Releases The Biggest Thing To Happen To Small, Bite-Sized Snacks
by Chloe Gordon on 11/01/2022 | 1 Minute Read
Everyone loves mini versions of anything; it's an undeniable, universal truth. And tapping into the love for small things, Frito-Lay has just released its first-of-its-kind miniature line.
The bite-sized snacks are packaged in the instantly recognizable Pringle’s tubes, creating a new take on the classic.The mini snacks easily pour out, which the brand has released just in time for holiday travel and more time spent indoors with friends.
The little snacks come in six varieties: Doritos Nacho Cheese, Doritos Cool Ranch, Cheetos Cheddar, Cheetos Flamin' Hot, Sunchips Harvest Cheddar, and Sunchips Garden Salsa.
Each variety's packaging design mimics the product's original plastic bag. The main difference is the photographs of the mini snacks within and the consistent "mini" typography across the range. While the design itself isn't revolutionary, it's interesting to see how brands take successful designs for other products and reuse them for something fresh and unexplored.
Packaging & Dielines 2: A Free Resource