Kleenex Australia Updates Its Packaging For A More Modern Refresh

In Australia, Kleenex's packaging system featured 16 designs that recently started to feel obsolete. So to refresh the brand's designs, it enlisted the help of designer Michele Verze to update the packaging. The result is a more modern approach, with two individual compositions that each feels contemporary through carefree illustrations and spirited color combinations.

Helping Everyday tissues to stand out on shelf with a special edition packaging design. Kleenex’s range in Australia featured approximately 16 designs in total showcasing a mix of animals and graphic prints that felt outdated and cheesy.

The task was to take a modern approach and move away from the Kleenex’s traditional designs. Design is key for gaining standout in the store environment and getting tissue boxes into the consideration of shoppers. The new packaging featured two unique and distinguishable styles with a fresh and contemporary aesthetic to resonate with a broad range of consumers.