When fall approaches, all you hear is âPumpkin, Pumpkin, Pumpkin.â But what about apples? Those are also autumnal favorites, but they seemingly donât have nearly the hype that fuels the annual PSL SZN.
Bud Light Seltzer wants to give apples a little more shine with a seasonal variety pack showcasing the pomaceous fruit called Apple Slices. According to a study conducted by KRC Research for Bud Light Seltzer, a third of 21+ Americans think apple is the superior fall flavor, compared to 27% that stan pumpkin and the brand encourages people to leave pumpkins in the patch this fall via a public service announcement (PSA).
The Apple Slices variety pack includes Crisp Apple, Strawberry Apple, Cranberry Apple, and Peach Mango Apple. Each slim can features colors and graphics inspired by each flavor on the top half and a white background for the bottom half. Delightful images representing each flavor also find their way to the front of the cans. The outer packaging is also vertically divided with a similar geometric slice pattern along the top in green and a white bottom half with a lineup shot of the four individual cans.
