Bud Light Seltzer Says The Pumpkinizing OfAll Things Has Gone Too Far, Announces Apple-Flavored Variety Pack
by Rudy Sanchez on 10/05/2022 | 2 Minute Read
When fall approaches, all you hear is “Pumpkin, Pumpkin, Pumpkin.” But what about apples? Those are also autumnal favorites, but they seemingly don’t have nearly the hype that fuels the annual PSL SZN.
Bud Light Seltzer wants to give apples a little more shine with a seasonal variety pack showcasing the pomaceous fruit called Apple Slices. According to a study conducted by KRC Research for Bud Light Seltzer, a third of 21+ Americans think apple is the superior fall flavor, compared to 27% that stan pumpkin and the brand encourages people to leave pumpkins in the patch this fall via a public service announcement (PSA).
The Apple Slices variety pack includes Crisp Apple, Strawberry Apple, Cranberry Apple, and Peach Mango Apple. Each slim can features colors and graphics inspired by each flavor on the top half and a white background for the bottom half. Delightful images representing each flavor also find their way to the front of the cans. The outer packaging is also vertically divided with a similar geometric slice pattern along the top in green and a white bottom half with a lineup shot of the four individual cans.
“Bud Light Seltzer is an expert in creating the loudest flavors ever, and the one thing we know for certain is that pumpkin flavor has gone too far,” said Steve Wolf, VP of marketing for Bud Light extensions, in announcing the limited-edition offering. “That’s why this fall, we’re asking fans to look beyond the patch of pumpkin spice products and #ChooseAppleSlices with the addition of our limited-edition Bud Light Seltzer Apple Slices Variety Pack. This pack's crisp, bold flavor is the perfect accompaniment to every fall drinking occasion, certain to bring the fun - and the flavor - all season long.”
Apple Slices 12 can variety packs are available now nationwide.
Packaging & Dielines 2: A Free Resource