Featured image for Oats Up Seeks Practicality And Healthiness Through Playful Packaging

Oats Up Seeks Practicality And Healthiness Through Playful Packaging

by Chloe Gordon on 10/04/2022 | 2 Minute Read

Designed by Valkiriaic, Oats Up is a line of natural oat-based products with packaging that visually describes the brand's ethos. Through gorgeously chunky typography, playful color hues, and youthful stickers, the branding is delightful while remaining accessible. While the brand does drive a healthy direction, the packaging result is more animated than a classic health food brand's aesthetic.


Editorial photograph

The Oats Up line, from the company Cereais Naturale, was created with the purpose of innovating in the healthy food market from ready-made recipes made from oats. Seeking practicality and healthiness, the brand was a pioneer in the launch of these products in Brazil. The central concept of the packaging line communicates a creative, modern, young and fun brand, made for people who seek practicality in everyday life.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph