Johnnie Walker has announced a new series of Black Label bottles dubbed the âKeep Walking City Collection.â Inspired by big cities worldwide, Johnnie Walker aims to connect with a new generation of whisky drinkers by drawing them to the global brand on a more local level.
The whisky brand worked with creative agency Bulletproof, who conceived the collectionâs concept after discovering that Gen Z identifies more with their city than with their country. Each bottle features a unique design by local street artists that begins with a white ceramic surface as their canvas. What’s more, the selected artists use Air-Ink for the labels.
