Rethinking The Cold Brew Packaging Experience With VOI Coffee

JUST DESIGN FX created the punchy packaging for VOI coffee. The cold brew bottles are flat and small, creating a whole new coffee-drinking experience. And in line with the refreshing bottle shape and size, the colors and typography are just as invigorating. Plus, the cutout details on the side of the label prove that no element was left unturned. Sometimes, all it takes is a few small tweaks to make a big impact, and this packaging design demonstrates it.

VOI Coffee’s complete branding was designed by JUST DESIGN FX, alongside its Cold Brew bottle packagings. VOI Coffee Co. is a coffee roastery and lifestyle brand that offers all-day dining with upto thirthy locations in Istanbul, Turkey. VOI Coffee’s food & beverage items are sold in-store and in B2C channels across the country.

The motto of the company is “Way to Live”. The design of the cold brews were created with the intention of spreading energy and joy, and reflecting the colorful nature of ‘ways of living’ with VOI Coffee. The three different colors of packaging each have different mottos written on the sides of the bottles that serve as a theme and perhaps reflect a different kind of mood. All bottles contain the same type of cold brew yet differentiate in their designs in order to provide a different experience to the consumers for different occasions and different times of the day. The design is 2022 Pentawards, Tea & Coffee Category Bronze Winner.