While Chrissy Teigen is known for many things, her most notable is likely herlifestyle brand, born from her NYT best-selling cookbook, Cravings. And if a lifestyle brand, new recipe releases, and constant new books weren’t enough, Teigan just launched a new line with three products.
The range includes Chrissy’s Ultimate Banana Bread Mix, Buttermilk Mochi Pancake and Waffle Mix, and Salted White Chocolate Macadamia Cookie Mix. This launch is just the start for the brand, and over the next year, Cravings plans on releasing new products, including more baking mixes, pasta, noodle sauces, condiments, and snacks.
The first three products’ packaging implements a gorgeous amount of white space, balanced by delicious photography and a robust typography system. The flavors inspire the color palette for each product—the banana bread mix features a soft hazel hue, and the buttermilk mochi pancake and waffle mix gets highlighted through a creamy blue shade.
And while the overall aesthetic is quite simple, the photography balances well with the thoughtful white space, elevating the packaging experience. The quirky typeface of Craving’s logo doesn’t get overshadowed, and the weightlessness of the design will presumably inspire customers to try Teigan’s brand.
