With a name like Rebæl, it makes sense that the brand wanted to create packaging that challenges what’s currently known in the juice industry. Designed by Everland, the packaging design is a work of art, highlighting sophisticated illustrations within each fruit’s geometrical paint stroke-inspired outline. The design is simple, but the intricate illustrations take the packaging further than just being another juice brand’s bottles.
Rebæl makes art from fruits. No matter the beverage, Rebæl always strives to make it unlike anything else, uncompromising and artistic. Scandinavian consumer branding agency EVERLAND helped with a fitting rebel brand universe.
