Le Seltzer's Light, Bright, And Crisp Packaging Design

Simon Langlois designed the packaging for the Montreal-based seltzer brand, Le Seltzer. The packaging design is reminiscent of Apple's serif but in a refreshing, updated style. The wavy colors on the white can create a rejuvenating design aesthetic, perfect for a new-wave seltzer brand. It's light, bright, and crisp, just like the bubbles within.

Le Seltzer Bicko is a family run company rooted in Montreal. They make dependable bubbly and flavorful seltzer in the city. The founders have always felt a connection to seltzer — it’s history resonates with their jewish montréal roots, and it has always been our drink of choice at the local deli, park, and on road trips.Cool. Fresh. Crisp. Tasty. Satisfying.