Ble's Packaging Takes Self-Care To The Next Level

Self-care products are everywhere, but Delmar's packaging design for blé differentiates this product from the rest of the market. The product easily stands out amongst others through an inspiring and unique tube-shaped packaging. Additionally, natural color-ways of light forest green and terracotta create an instantly relaxing aesthetic. Not only does this self-care product look better for you, but it's also better for you and the earth through the use of sustainable materials.

Inspired by simple and natural wellness rituals, the visual identity we designed for Blé and its packaging seek to simplify the brand's world and focus the user's experience on the textures, message and smell of its products. The packaging aims to reflect the calm, fresh and positive essence of Blé, as well as its personality associated with mindfulness.

In addition, throughout the graphic applications, priority is given to the use of sustainable materials, which are adapted to the different products offered by the brand. Blé produces handcrafted wellness pieces with aromatherapy and thermotherapy at their core, using locally sourced natural ingredients. All of the brand's products are designed and produced by women in San Jose, Costa Rica.