PG Brand Reforming Company was tasked with creating a packaging design concept for the anti-aging cosmetics demographic in Europe. Instead of going in a bland direction, the creative agency understood that aging women aren’t dull women. With this in mind, PG Brand Reforming Company created a cheerful line that’s beautifully representative of confidence, dignity, and refined morals that women can be proud to use. There’s nothing wrong with getting older, and the products you use to help you feel your best should reflect that. Aggie’s packaging system exemplifies this idea beautifully.
We often meet the stereotypical opinion, that female beauty fades and women become more passive over time. But in fact, many women lead an active lifestyle, not paying attention to the years: they go in for sports, go to parties, travel, etc.
They are cheerful and cheerful, and their age does not bother them at all. For such women, Aggie cosmetics were developed. When designing the packaging, PG team combined sophistication and minimalism with brightness. The key message of the brand’s visual identity: elegance, confidence, aesthetics and beauty.
At first, the packaging seems simple: a laconic logo, a large brand area, but the color scheme (rich and noble color palette that realizes the differentiation between products) and the non-standard material solution (holographic packaging) make the box or tube of cream shine and sparkle. This solution looks noble and simple, calm enough and at the same time stands out on the shelf.
