When inspiration is pulled from American diners found on the Route 66 drive, the nostalgic, quirky, and colorful aesthetic has no limits. Designed by the Paris-based agency, Appartement 103, Razel’s rum packaging is beyond playful. The vintage-inspired color combinations paired with unconventional typography create a fantastic silhouette with humor, elegance, and pure charm. Plus, the gold detailing adds just the right amount of sophistication.
?Appartement 103 was chosen by German distributor Perola Fine Spirits to create Razel’s, a brand new rum that liquifies American flavours and desserts. Sweet idea, right? T
