A Sustainable Shift With Mozaics Real Veggie Chips
by Chloe Gordon on 01/05/2022 | 3 Minute Read
Chips are one of the most popular snacks in the US, yet they have a huge sustainability issue as nearly all the packaging ends up in landfills due to the widespread use of single use plastic film. MozaicsTM is one of the first brands in the chip aisle to address this issue with a new and revolutionary packaging film that uses NEO PlasticsTM, which allows each MozaicsTM bag to break down in any landfill without the need for separate recycling, commercial facilities, or additional effort on the consumers' end (things that a lot of other “eco-friendly” packaging solutions require). As an added sustainability benefit, once disposed of, MozaicsTM packaging releases biogas during the decomposition process that can be collected and used as clean, renewable energy that can power homes, schools, and businesses in communities throughout the country, rather than becoming landfill waste.
While making the shift to NEO PlasticsTM , the brand team took the opportunity to refresh the MozaicsTM packaging design that extends across all three of the brand’s non- GMO flavors: Sea Salt, BBQ, and Salsa. The new look is bold and attention-grabbing with additional, hyper-focused messaging and imagery thoughtfully placed throughout to highlight the qualities that matter most to consumers – nutrition and sustainability. The new packaging also clearly showcases key certifications, including Non-GMO Project Verified, Certified Gluten Free, Certified Kosher, and Certified Plant Based.
This innovative packaging design by MozaicsTM demonstrates the brand’s commitment to making planet-friendly snacking convenient and accessible to all. As consumers increasingly make sustainability a priority consideration in their purchasing decisions, it was imperative to highlight the use and benefits of NEO PlasticsTM since many consumers may not be familiar with the material. MozaicsTM’s use of NEO PlasticsTM is clearly communicated on the product’s packaging with a NEO PlasticsTM logo and tagline, “packaging to energy,” with a small description that explains, “With landfill plastics accumulated for decades, NEO Plastics are designed to convert waste to useful biogas and ultimately sustainable clean energy.” The back of the bag also outlines key MozaicsTM benefits in the voice of the MozaicsTM team, stating, “Because we love our planet as much as we love tasty snacks, this package is made from a degradable material that converts to clean energy in landfills (no separate recycling required!).” MozaicsTM’s packaging design clearly emphasizes that it is sustainable, while also letting consumers know that it requires no extra effort whatsoever.
Packaging & Dielines 2: A Free Resource