Ginori 1735 Brings Luxury Design Right to Your Home
by Jessica Deseo on 01/05/2022 | 2 Minute Read
For almost three hundred years, Ginori 1735 has been one of the leading brands in the world in the lifestyle luxury goods sector, an expression of Italian excellence in pure porcelain and in design of the highest quality. Ginori 1735 has always been associated with big names in fashion, art, design, architecture, cinema and home furnishings, bringing together age-old techniques with its ever-contemporary taste, to create products which are the fruit of leading visionaries.
We had to design a set of boxes for 8 different objects/characters, that’s the number of members of Caterina de’ Medici community – each with its own meaning and features. Besides, each character is available in three different fragrances in form of candles or incense also inserted in specific packs and sold both with the characters and separately. Considering all the different objects our goal was to gather everything in a unique symbol and belief, therefore the Medici coat of arms became our key visual representing the modern renaissance and the collection itself with a spark. Colors and finishing on the primary packs refer to a royal palette whereas the secondary packs (candles and incense) colors refer to the different fragrances with a pastel tones.
- Executive Creative Director: Davide Mosconi
- Design Director: Miriam Frescura
- Designer: Anna Rodighiero
- Designed by: Auge Design
Packaging & Dielines 2: A Free Resource