DIELINE AWARD WINNERS REVEALED

M&M'S Latest Packaging Inspired By Album Art

by Rudy Sanchez on 01/26/2022 | 2 Minute Read

On the heels of a JKR brand refresh (and child labor allegations), M&M’S has announced a series of limited-edition packaging inspired by artists’ significant albums called the Album Art series.

Editorial photograph

Available in milk chocolate, peanut, peanut butter, and minis, the recently revamped characters cosplay as popular recording artists, including Spanish musician Rosalía, R&B’s H.E.R., country star Kacey Musgrave, and the legendary David Bowie. 

Editorial photograph
Editorial photograph

Confusingly, Yellow’s Bowie from Aladdin Sane is on a milk chocolate M&M’S bag, and a non-peanut M&M’S forms the shadow from H.E.R.’s debut album on a peanut M&M’S bag. Green portrays Kacey Musgrave on the Golden Hour-inspired milk chocolate packaging; she also gets to play Rosalía on the candified take of El Mal Querer’s cover. You can't see Green’s shoes on either bag, however, so Tucker Carlson can take a breather on this latest development from M&M’S.

Editorial photograph
Editorial photograph

M&M’S Album Art Series does appear to continue in the same spirit of inclusion and togetherness that is a core component of the brand’s refresh, so maybe Mr. Carlson can seethe just a little bit more.

“From our perennially favorite chocolate and new product innovations to must-visit retail stores, the M&M'S brand has a long-standing history of bringing joy and fun to fans, and M&M'S Album Art is the next step on this journey,” said Sarah Long, chief marketing officer of Mars Wrigley North America, via press release. “M&M'S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging.”

Album Art bags will be available in single, share, and party sizes.

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