Featured image for Busch Light's Latest Packaging and Promo Inspired By Ice Fishing

Busch Light's Latest Packaging and Promo Inspired By Ice Fishing

by Rudy Sanchez on 01/26/2022 | 2 Minute Read

Every winter, the air gets cold enough to freeze even large bodies of water. The chilly weather and thick ice would seem like enough of a deterrent to keep the fish underneath safe from anglers, but sadly for the ichthyological creatures of the deep, humans have augers, ice shanties, and beer.

Busch Light is getting into the ice fishing season with limited-edition packaging and offering fans a swanky ice shanty with plenty of beer on hand.

Editorial photograph

The new packaging keeps to a similar color palette of blues and white of regular Busch Light beers but features a pair of fishing-folk hunched over a hole in the ice, and everything, from the trees in the background to the Busch wordmark, is topped with a heap of snow.

Editorial photograph
Editorial photograph

The Busch Light ice shanty located on Mille Lacs Lake, Minnesota, is wrapped in Busch beer branding outside and inside features two twin beds, dual refrigerators to keep bait separate, heating, and indoor fishing holes.

Editorial photograph

Managed by The Red Door Resort, the ice shanty is available for rental, and Busch is giving one lucky winner (and a plus one) a free fishing trip featuring the ice shanty and plenty of Busch beer via social media.

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