Featured image for Barbet Designed by Design Of Brand

Barbet Designed by Design Of Brand

by Chloe Gordon on 01/26/2022 | 3 Minute Read

Stripes are having a moment, and Barbet's packaging proves why, effortlessly, they add a hint of nostalgic joy. Barbet is a brand created out of a need in the market for a non-alcoholic product that can show up in moments of celebration. The packaging, designed by Design of Brand, allows space for celebration through punchy colors and cheeky typography; just because you're not drinking alcohol doesn't mean you can't have a little fun.


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Barbet was born out of a real need by Katie and Andrea.

You see, our co-founder, Katie, has epilepsy. After a bad seizure in March of 2020, she decided to go 0% ABV. She didn’t miss drinking, but she did miss the connection and feeling of inclusivity that came along with it. All the good times when friends came together to share a drink didn’t have the same sparkle because the zero-alcohol options available at the time lacked the same magic of their alcoholic counterparts.

So we came up with a wild idea - to put alcoholic and non-alcoholic drinks on a level playing field. To create full-bodied blends that don't shy away from being bold. We realized that it wasn’t just about creating something better in the can. It was about enhancing the entire experience and inspiring a more intentional drinking culture that is built around people, places, and memories. We realized that what matters most isn’t a liquid’s alcoholic payload but it's capacity to elevate a mood or moment. 

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That’s how Barbet was born. And why we make elevated sparkling water that you can drink straight out of the can or mixed with your favourite spirit, so you don’t have to water down life's moments.

Barbet’s a family business started by two sisters who grew up in a big family that was big on get-togethers and big on celebrations. 

The thing they remember most about all those gatherings was that there was always room at the table for one more. 

Around the Barbet table, everyone is welcome, and there is always an extra seat at the table. So pull up a chair and share your story. We don’t care what you’re drinking or what you’re drinking it with. We’re just glad that you’re here.

So let’s celebrate existing in the here and now.

Let’s raise a can to more inspiration. To more real life connections and effortless hangouts. To less expectation, less judgement, and more belonging. 

Together, we can build a more inclusive culture – in drinking and in life – that celebrates connection and community.

The table is always set for you at Barbet.

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