De Arcanjo is a premium Brazilian Rum with packaging that reflects it. The angellic illustration featured at the top center of the label adds a mythical element, while the leafy greens framing the bottom ground the design. Additionall, the typography feels sophisticated and ornamental while remaining balanced and legible.
De Arcanjo is a Spirits Brand from southern Brazil. In this project, we were responsible for the rebranding of the distillery’s brand, in addition to launching its first product in this new phase of the brand.
An extra premium cachaça (Brazilian Rum) with 10 years of aging in French oak barrels, characteristics that make it a unique product. The briefing involved the demand to create a label that, from the choice of the bottle to the finishes, would bring the sensation of a superior product, carefully produced in a 100% Brazilian production. The result was a memorable project, inspired by the name and tagline of the brand “De Arcanjo – Lift up your Spirit” the concept evokes a mythical spirit of the Brazilian Atlantic forest that rises to the center of the label surrounded by a native forest.
A delight for local customers, but also designed to make the brand known around the world.
