DIELINE AWARD WINNERS REVEALED

'Cinnamojis' Are A Thing, and Cinnamon Toast Crunch Wants To Turn You Into One

by Rudy Sanchez on 01/21/2022 | 2 Minute Read

A breakfast cereal brand is usually as strong as its mascot. Without Tony, Frosted Flakes would just be corn flakes coated in sugar, and would anyone even bother with Raisin Bran if not for that friendly, smiling sun on the front of the box? Even the beloved General Mills breakfast staple Cinnamon Toast Crunch currently features Minion-like anthropomorphized cereal squares dubbed cinnamojis.

Cinnamojis are back, and for the first time, they have breached the Cinnaverse/cereal bowl divide with cinnamoji expressions blasted onto IRL cereal pieces. The limited-edition Cinnamoji Toast Crunch packaging features the plucky characters taking over the box, spray painting their faces onto the cereal bits, and replacing the word “cinnamon” with a graffiti-styled “Cinnamoji.”

Editorial photograph

Additionally, celebrity-themed Cinnamoji Toast Crunch boxes will be available online, starting with snowboarder Chloe Kim’s Chloe Toast Crunch, along with a Go-gurt tie-in called Sno-Gurt. In February, four more releases will follow, with a Bikini Bottom and Spongebob Squarepants starring box with Cinnamon Toast Crunch Squared. Griddy Toast Crunch, named after Justin Jefferson’s signature touchdown dance and includes a cinnamoji version of the pro footballer, will follow along with urbano star Manuel Turizo getting the cinnamoji treatment on the front of Manuel Toast Crunch. Finally, Leslie Toast Crunch will drop with a NEFF collab featuring actor and singer Leslie Grace on the cereal box and embroidered on a beanie.

For non-professional athletes, famous actors, singers, or beloved cartoon characters, Cinnamon Toast Crunch offers fans a chance to win a personalized cereal box featuring a customized cinnamoji via sweepstake.

Cinnamoji Toast Crunch rolls out nationwide this month.

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