The brand goal of UHUE is pursuing, creating and realizing every girl’s own beauty. Beauty is not only about delicate make-up, beauty refers to girl glamour. Therefore, on the basis of make-up line, UHUE’s professional team is developing skincare line and costume line to enrich brand products to realize overall beauty integration.
After researching various competitors and target customers, combining with brand goal-cool girl pursuing changes, the designer team starts logo design based on key words such as vigorous, shiny, funny and confident, etc. Fluidity serif typeface shows delicacy, girl vigor and girlishness. The strong thickness changes give it the feel of limitless modernism. Multiple logo lockup can be applied in different scenes to make the brand more pleasant. On visual identity and product packaging, girl’s forever changing beauty are magnified under the keynote girlish pink and laser light with bright colors.
