Coca-Cola Updates Brand and Packaging Language
by Rudy Sanchez on 01/20/2022 | 2 Minute Read
Beverage behemoth Coca-Cola is starting 2022 with a new look that builds on last year’s minimal brand language refresh to make it easier for consumers to identify their favorite version of Coke.
Full sugar and no/low-sugar varieties now get distinguished by the color of the signature Coca-Cola wordmark; a white-colored logo denotes the former, and a black wordmark indicates the latter. Single flavors will use a single color, and different bands of color will get stacked for dual-flavored sodas like the not-gross sounding Coca-Cola Cherry Vanilla.
Coca-Cola Vanilla is now distinguished by a tan color, while Cherry sports a magenta hue. Flavor combinations, such as Coca-Cola Cherry Vanilla, use a three-quarters magenta label and are topped by a tan band along the top.
“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio Unit, via press release.
Additionally, the brand will launch Coca-Cola with Coffee Mocha in February and is experimenting with on-demand, immediate delivery of beverages in partnership with Fooji. Now, you'll be able to have Coke products delivered in less than an hour, utilizing a fleet of self-driving robots as part of the on-demand delivery service.
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