DIELINE AWARD WINNERS REVEALED

Coca-Cola Updates Brand and Packaging Language

by Rudy Sanchez on 01/20/2022 | 2 Minute Read

Beverage behemoth Coca-Cola is starting 2022 with a new look that builds on last year’s minimal brand language refresh to make it easier for consumers to identify their favorite version of Coke.

Full sugar and no/low-sugar varieties now get distinguished by the color of the signature Coca-Cola wordmark; a white-colored logo denotes the former, and a black wordmark indicates the latter. Single flavors will use a single color, and different bands of color will get stacked for dual-flavored sodas like the not-gross sounding Coca-Cola Cherry Vanilla.

Editorial photograph

Coca-Cola Vanilla is now distinguished by a tan color, while Cherry sports a magenta hue. Flavor combinations, such as Coca-Cola Cherry Vanilla, use a three-quarters magenta label and are topped by a tan band along the top.

“We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio Unit, via press release.

Editorial photograph
Editorial photograph
Editorial photograph

Additionally, the brand will launch Coca-Cola with Coffee Mocha in February and is experimenting with on-demand, immediate delivery of beverages in partnership with Fooji. Now, you'll be able to have Coke products delivered in less than an hour, utilizing a fleet of self-driving robots as part of the on-demand delivery service.

Editorial photograph

You may also like