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Hugmun Studio Take An Artistic Approach With MURR? Skincare Packaging

by Chloe Gordon on 01/19/2022 | 2 Minute Read

MURRE Skincare is a clean and sustainable line with packaging that looks and feels as natural as the ingredients the brand uses. Implementing graphical typography on the frosted glass bottles is minimalistic yet still showcases the brand's sophisticated qualities. Additionally, keeping the aesthetic simple allows this line to become gender-neutral, therefore broadening the skincare line's demographic and reach.


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MURRE Skincare creates superior, sustainable cosmetics from clean formulations. The founders have 25 years of experience in the luxury spa and cosmetics industry and their vision shaped the company. Our studio was responsible for naming, branding, packaging and the online store.

Our vision for MURRE came quite naturally. During the process we started playing with ingredients as collages, and this became the main element of the packaging. Like the products, the brand feels minimalistic, fresh and artistic. Typography also plays a very important part. We decided to break the classic sans font ‘Untitled’ by Klim Type Foundry with ‘Arthemys’ by Morgane Vantorre. Raw, sculptural objects representing the ingredients mixed with minimalistic elements of the layout create the fine balance.

Print testing was carefully conducted with print house Marceli. The different stages of testing helped to achieve the perfect colors of the background and graphics. Subtle embossed details add a sophisticated feel to the packaging. MURRE Branding & Art Direction: HUGMUN Photography: Maciek Miloch 3D Artist: Marek Dego?rski Typography: Untitled / Klim Type Foundry Arthemys by Morgane Vantorre Print House: Marceli Printery

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