Anheuser-Busch Reveals New, Shiny Logo
by Rudy Sanchez on 01/18/2022 | 2 Minute Read
Anheuser-Busch, a wholly-owned subsidiary of global conglomerate Anheuser-Busch InBev, is one of the largest brewers in the US and its portfolio of brands includes heritage brews like Budweiser, Bud Light, all the Bud Light seltzers (so many seltzers), Michelob, Natural, Busch, Cutwater, and more.
Today, the beer behemoth announced a new chapter for itself, visually signaling the firm’s new outlook with an updated logo and visual identity.
The new logo pares down the previous logo. Gone are the browns and reds, and they opted for a monotone metallic gold, which Anheuser-Busch says is inspired by beer and barely. Instead of facing left and perched atop a shield and arrows, the majestic eagle takes a turn to the right and is clearly in flight, symbolizing the firm’s new focus on the future. The brand also returns to script font for its wordmark.
“We’re writing the next chapter for Anheuser-Busch, which is built on a foundation of consumer-centricity and a commitment to innovation. For us, innovation is about the ‘what’ and the ‘how’ – not only when it comes to products and brands, but also capabilities, technology, partnerships, and community impact,” said Brendan Whitworth, CEO of Anheuser-Busch, via press release. “We have the opportunity to accelerate our momentum and positively impact even more people, and this evolution of our visual identity helps reflect the ongoing transformation of this great company. I’ve never been more confident that our best is yet to come.”