Braw Liquor Club's Dreamlike Bottle Design
by Chloe Gordon on 01/13/2022 | 2 Minute Read
Talk about dreamlike packaging; Braw Liquor Club knows how a beautifully designed label can elevate an entire bottle. Designed by My Creative, the small-batch cocktail brand utilized an iconic but direct sun shape in branding to showcase the stunning colors within the bottle. While simple, the design effectively-balanced white space with the lovely illustrations, plus, who can deny the buttery soft colors.
Braw Liquor Club is locally sourced, small batch cocktails. Expertly crafted with premium Scottish ingredients. The brand has initially launched with 2 classic cocktails. An Old Fashioned and Bramble, with a Scottish "braw" twist! introducing sea tangle (sea weed) for bitter notes and gooseberry for a sharp punch.
My Creative produced a full brand identity and label system that reflected the misologists craft when layering flavours and spirits together to create a delicious cocktail. These flavour profiles were then used to depict Scottish landscapes in layers of colour forming a mountain range or seascape. Linking the product and source directly to the brand. A simple but iconic sun shape was adopted into the brand then hole punched out of each label and drinks card. Framing the liquor as a jewel in the label and throughout the brand.
We hope to add new drinks to the brand using this system as they grow. Look out for Espresso Martini, Mint Julep and a West Coast Margarita! Deliverables include: Research + brand identity, logo, brand elements, illustration system, packaging design, label design, Illustration, bottle selection & e-commerce website .
- Designed By:: My Creative